Finally, an environmental initiative that every red-blooded American can get behind: Jack Daniel’s Tennessee Whiskey has partnered with the non-profit American Forests to release a collectible bottle in conjunction with a tree-planting effort. For every bottle of collectible Jack purchased, American Forests will plant a tree. The non-profit expects to plant 100,000 trees from the sale of the liquor, eventually sequestering an estimated 33,000 tons of CO2 as the trees mature.
My only question is, how much Jack do I have to drink to become carbon neutral?
