Patagonia has just launched a new partnership with a long list of killer bands to benefit a variety of environmental organizations. The Patagonia Music Collective finds the popular apparel company teaming up with musicians including Pearl Jam, Jack Johnson, Bonnie Raitt, Drive-By Truckers, Robert Randolph, and many more to offer exclusive online tracks for $.99 a piece with net proceeds going directly to the environmental organizations of the artists’ preference.
“Musicians have been interested in partnering with Patagonia on our environmental work for years, but we didn’t have the right platform to work together effectively,” notes Rob BonDurant, Patagonia’s vice president of marketing. “The Music Collective provides us with a way to partner directly with enviro-minded artists and to engage their fans in environmental efforts. It’s truly a new model for green giving.”
Other musicians on board thus far include Maroon 5, Philip Glass, Zac Brown Band, moe., The Bad Plus, Blitzen Trapper, Mason Jennings, John Scofield, Piers Faccini, Switchfoot, Brett Dennen, Sun Kil Moon, Umphrey’s McGee, Ben Solee, RaRa Riot, Spoek Mathambo, Taj Mahal, Toad the Wet Sprocket, Drive By Truckers, Bobby Long, String Cheese Incident, Ki: Theory, Moondoggies, Vusi Mahlesela, Disco Biscuits, O.A.R., Ziggy Marley, Los Lobos, Dawes, Abigail Washburn, Big Head Todd & the Monsters, Brandi Carlile, Laura Jansen, and Medeski Martin & Wood.
The Patagonia Music Collective will launch with 22 tracks bundled into two volumes of 11 tracks each. It will continue as a long-term project, with one new benefit track and three emerging tracks to be released each subsequent week. Exclusive benefit compilation albums will be available at varying intervals at Patagonia store.
Start downloading at www.patagonia.com/music.
